ABC is doing a spinoff of Desperate Housewives, but it will be unlike any other spinoff in television history. This one will take place during the show. EW has details..."ABC has recruited Desperate Housewives creator Marc Cherry to produce a series of eight commercials for Sprint that will unfold as a weekly soap opera. The goal? Pausing the fast-forward phenomenon.
“They’re kind of like the old Taster’s Choice commercials, but we added a lot of wicked dark humor, murder and adultery and betrayal,” explains Cherry of the 35-second spots, which will air once a week during Housewives beginning with the Sept. 27 premiere.
“It’s very Desperate Housewives,” adds exec producer Sabrina Wind. “It was shot on our set, with our crew, and written by our writers.”
I have a funny feeling we'll be seeing more and more of this sort of thing.
