Thursday, January 07, 2010

Uh oh, radio

This story in the Wall Street Journal has to send a cold chill up the spine of everyone who works in music radio...

"Pandora Inc. has struck a deal with electronics maker Pioneer Corp. that promises to make it easier for drivers to listen to its personalized radio service in cars—bringing Internet radio one step closer to snagging a built-in spot on dashboards. The development represents a direct challenge to broadcasters of satellite and traditional radio, who have long dreaded the arrival of Internet radio in cars.

Starting in March, Pioneer will sell a navigation and entertainment device that allows Pandora users who stream the service on their Apple Inc. iPhones to easily access Pandora in their cars. The $1,200 navigation system, announced today at the Consumer Electronics show in Las Vegas, will detect iPhones and iPod touches that have Pandora installed, and put the consumer's Pandora settings on the navigation screen. That will allow drivers to hear their favorite Pandora radio channels."

Remember radio...the answer to combat iPods and Pandora and all-music internet is not to drop personalities. The answer is to allow personalities to be personalities so that they can add something that those other platforms cannot. That's what you have that they can't duplicate. You have the talent. Let them be the talent.

OK, I'll hop off the soap box now.