The two Phils confirm what everybody suspected anyway: MSNBC is patterning itself after Fox News. (Photo: Keith Olberman)
Is that a good thing? I suppose it is--it's the yin to Fox's yang. It's better than comparing Fox to the "liberal mainstream media," which has never been an apt comparison.
That was a point I tried to make in $everance. I pointed out what an actual liberal equivalent to Fox might look like in the book (as a joke, by the way--I thought it was implausibly ridiculous), and lo and behold, two or three years later, it actually exists.
MSNBC is now an actual equivalent. Watch it and you'll immediately see what I mean.
The other point I made in the book was that this isn't being done to push a political cause, left or right. It's about capturing an audience that can be sold to advertisers, baby. It's all about the money. Read the quotes from Phil Griffin and you'll see what I mean.
