The baseball playoffs

It's too bad that Chicago doesn't have a team in the playoffs this year, but the network has who it really wants: The New York Yankees. That's the golden goose.

90% of the ads are already sold before the first pitch is thrown. 

It doesn't hurt to have Philly, Atlanta, Texas (Dallas), and San Francisco too. As long as they can avoid a Cinci-Minnesota World Series, they'll be perfectly happy.