Thursday, April 13, 2006

From the Archives: The Radio Producer's Handbook (an excerpt)

About this time of year college students are starting to get internships lined up for the summer. I've probably had close to a hundred interns during my radio career and maybe a handful of them (5 or 6) took the job seriously. Of those, all of them eventually got jobs in the highly competive radio business. The rest did not.

This excerpt from my book (co-written with John Swanson) "The Radio Producer's Handbook" is my best explanation for what to do if you manage to get an internship. It sounds like I'm joking here. I'm not at all.


The Unwritten Intern Commandments: Dealing with the Host

We both began our major market radio careers as interns. We didn’t know these rules when we walked through the door. However, we didn’t break them. There are a couple of reasons for this. First of all, it’s really not that hard to follow these rules. There is nothing unseemly about them. Secondly, we naturally treated the hosts with respect because we naturally respected them, and we treated the hosts as stars because we really thought of them stars. If you do the same thing, you won’t have any problems.

The unwritten Intern Commandments are as follows:
*Thou shalt not “sass” a host, even jokingly, even if the host is jokingly “sassing” you.
*Thou shalt not speak to a celebrity guest, unless spoken to.
*Thou shalt never repeat a story you hear the host or celebrity tell “off the air.”
*Thou shalt not make any references at any times to the host’s physical imperfections.
*Thou shalt not bug the host to pay for something just because he “makes a lot of money.”
*Thou shalt never bug the host to put you on the air.
*Thou shalt not bring your friends in to see the show.
*Thou shalt not eat the free food before the host gets a crack at it.

We’ve seen some very smart interns fall victim to the unwritten intern commandments. We’ve seen interns accidentally break them even after having been warned repeatedly. It happens most often after an intern begins to feel a little comfortable. He starts joking with the host, who initially appears to be enjoying it. The intern forgets that he is not the host’s peer, and begins joking with him like he would joke with his buddies. The host doesn’t take kindly to being ribbed by someone who hasn’t “paid his dues.” That’s usually when the hammer falls.

Here is a tip to make sure you never accidentally break the unwritten intern commandments. Imagine the host as Tony Soprano or any Joe Pesci character. You are allowed to get comfortable with him, but anything you say or do can still get you whacked without warning if you don’t show the proper respect. It really isn’t that hard to do.

The Unwritten Intern Commandments: Dealing with Everyone Else

Now that we’ve gotten the etiquette of treating a star out of the way, let’s address the etiquette in dealing with everyone else at the radio station. If you have any common sense at all you’ll follow these rules naturally. Nevertheless, it doesn’t hurt to spell them out. These are rules any intern in any business should follow. Let’s not forget that radio is a business too. And if you don’t treat this internship the same way you would treat a job, no one will ever consider hiring you for a real job.

The other unwritten Intern Commandments are as follows…

*Thou shalt not complain about gofer tasks.
*Thou shalt not complain about (lack of) pay.
*Thou shalt not show up late or completely blow off work.
*Thou shalt not complain about the hours.
*Thou shalt not ignore basic human hygiene.
*Thou shalt not work on a personal project without permission.

Every paid employee at the radio station will expect you to live by those rules. You have to always keep in mind why you are doing this. Yes, you’d rather be doing something more rewarding than getting someone coffee at 4:30am for zero dollars, but think of the big picture. You can’t complain about the pay, or the hours, or the gofer tasks because you knew what you were getting into when you took the internship.

If you didn’t, let us spell it out. You are at the bottom of the totem poll. The bottom. There’s no one underneath you. Just do what you’re asked to do and do it with a smile. Even if you get frustrated occasionally, you’re going to have a great time more often than not. Radio is fun. It’s not like people will try to torture you or take advantage of you. Most people at most radio stations are very nice. And if you go in with a positive attitude, those people will notice. When the time comes, they will do whatever they can to help you get a paying job.


I know this sounds a little harsh, but that's my best and most honest advice. In a future post I'll share some true interns stories that you won't believe. How do I know this? My editor didn't believe them either and asked me to take them out of the book, which I did.

The Radio Producer's Handbook, by the way, is still available at Barnes & Noble and Amazon, and also through my publisher Allworth Press. There are several easy links to get directly to the book on the right hand side near the top of the blog.


If you missed a previous "From the Archives", click here: http://rickkaempferarchives.blogspot.com