My old business, radio. Why? Maybe this little tidbit from Inside Radio today will explain it...
"Radio’s political ad forecast pumped up. Political ad spending remains hit-or-miss depending, on the market. But where it’s raining it’s apparently pouring dollars. Based on what’s been spent so far, Wells Fargo Securities is raising its political ad forecast for radio by 4%. The firm now expects radio to sell $270 million in election ads this year, up from an earlier forecast of $256 million."
When the candidates spend, they spend it on media. Think about that next time someone complains about the biased media. In my experience the only bias I've ever seen in the media is bias in favor of advertisers. That is, bias toward the people who directly pay their bills for them. When political parties and politically connected groups become the biggest advertisers...
