This AP article claims that's exactly what Warner Brothers is doing.
The studio enlisted Christian-focused firm Grace Hill Media to promote "Man of Steel" to faith-based groups by inviting them to early screenings and creating trailers that highlight the film's religious themes. They also enlisted Craig Detweiler, a Pepperdine University professor and author of "Into the Dark: Seeing the Sacred in the Top Films of the 21st Century," to create a Superman-centric sermon outline for pastors titled "Jesus: The Original Superhero."
Wow. I would have loved to have been in the meeting they decided that was a good idea. "We missed the boat on The Hulk," I imagine one of them saying. "Remember, Jesus was transformed too when he was resurrected. Same thing."
