U2 for Free

From the RAMP Newsletter...

Apple is one of the few brands on earth cool enough to have none other than U2 perform live at yesterday's mega press event. As Variety reports, after the band finished playing and all the new toys were unveiled, Apple kept the excitement level cranked up to "11" with the announcement that the company would be giving away U2's brand new Interscope album, Songs of Innocence -- for free to every iTunes customer (some 500 million worldwide) in 119 countries through Oct. 13. Did we mention it's free? In a statement, U2 lead singer Bono said, "From the very beginning U2 have always wanted our music to reach as many people as possible, the clue is in our name I suppose -- so today is kind of mind-blowing to us. The most personal album we've written could be shared with half a billion people... by hitting send. If only songwriting was that easy," he said. "It's exciting and humbling to think that people who don't know U2 or listen to rock music for that matter might check us out. Working with Apple is always a blast. They only want to do things that haven't been done before -- that's a thrill to be part of." Needless to say, this generous offer crashed the company's servers shortly after the announcement.

Downloading it now.