Classic Rockin'

From Tom Taylor's NOW newsletter this morning, this little tidbit about younger listeners and classic rock...

Younger listeners are rockin’, at record levels. Classic rock “has seen steady growth among 18-34-year old listeners over the past year,” says Nielsen, and is “now consistently the second-most popular rock format with that audience, behind Alternative.” The format of the Stones, AC/DC, Led Zeppelin and the rest of the classic rock Valhalla of heroes “broke records for 18-34 share” at a 4.4 mark. It also “set a new all-time high among audiences 6+ with a 5.1%” and matched the all-time PPM record for 25-54s at a 5.6 level. Alternative also continues to perform well, and “tied its own all-time best mark for audiences 6+” with a 3.0-share. The format hasn’t risen to that average since February 2011.

I've only got one in that demo in my family, but he's definitely a classic rock fan, and the 17-year-old is right behind him. His favorite band is Queen.