The NextRadio App

From Radio Ink...

Emmis CEO Jeff Smulyan: "We will be in every smartphone." To date the NextRadio app, which requires no data usage from the listener, has about 2.5 million downloads and Smulyan says the recently launched radio campaign is working and proves radio works. Smulyan has consistently said NextRadio is a game-changer for the industry. He believes it will make radio cool again and bring in new revenue. Currently, Allstate is running a campaign with interactive ads on Nextradio and that's where Smulyan not only believes new revenue will flow into the radio industry, he says it will allow radio to cut back on what many people admit are unlistenably long stopsets.

I hope he's right.