Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, host of Minutia Men, and the writer of "The Living Wills", "$everance," "Just One Bad Century," "Father Knows Nothing," "The Radio Producer's Handbook," and "Records Truly Is My Middle Name"
Tuesday, November 24, 2015
Chicago Radio Ratings
The latest monthly numbers are out, and Tom Taylor's NOW column gives us the highlights...
Last month’s actual tie at the top turns into a virtual tie, with urban AC “V103” (iHeart’s WVAZ) leading by a tenth of a share (5.7-5.8-6.0). Next is CBS Radio’s all-news/Cubs baseball WBBM-AM (5.7-5.8-5.9) and then Hubbard’s hot AC “Mix” 5.4-5.3-5.4. There’s a quite a gap between Mix WTMX and the fourth place stations, but look at the growth of alternative WKQX. Merlin-owned/Cumulus-managed alternative WKQX is up to that tie for fourth place, 3.2-3.5-3.7. That’s its best PPM number ever. It’s tied with Univision’s regional Mexican WOJO (3.2-3.7-3.7). Tribune talker WGN is #6, 3.6-3.3-3.6. While we’re on talk-based formats, most of the time WBBM simulcasts with WCFS/105.9, but the FM carries on with the news while 780 breaks for play-by-play. Once the baseball season’s over they’ll be comboed again by Nielsen, but this month we can glimpse WCFS by itself (2.3-2.3-2.2). Cumulus talk WLS holds (1.2-1.9-1.8). A spike for Disney-owned/ESPN-run all-sports WMVP (1.6-2.1-2.5), putting it above CBS Radio’s all-sports “Score” WSCR with a third straight 2.2. The country war is between CBS-owned WUSN (a third straight 2.8 share) and iHeart’s new “Big” WEBG (2.4-2.0-2.0). In seventh place overall is iHeart CHR “Kiss” WKSC (4.0-3.6-3.5) – the Windy City’s leading cume station at just over 2.1 million.