Wednesday, June 08, 2016

Baseball on the Radio

Look what happened in the Chicago ratings. The Cubs have propelled their new radio home. From Tom Taylor's Now column...

The combination of radio and Cubs baseball is a home-run for new affiliate “Score” WSCR, all-sports WSCR. Parent CBS transferred the Cubs from all-news WBBM to the Score starting this season, and the Score racks up its largest topline age 6+ AQH total-week PPM ever. Here’s one obvious reason – at night, WSCR improved from a tie for 17th place just two months ago to a third-place tie, and now an outright win, 7pm-midnight. (That’s with age 6+ AQH share.)

I'm one of those listeners. There's nothing I enjoy quite as much as sitting outside on a warm summer night listening to the Cubs on the radio.

Here's the rest of the Radio Ratings report...

Remember that since the Cubs shifted to the Score, WBBM no longer splits up its simulcast for baseball games. WBBM wins every daypart except nights, where it’s fourth. Second overall is iHeart’s urban AC “V103” WVAZ (5.8-6.1-6.1). Note that this book occurred before the sudden death of syndicated afternoon host and Chicago favorite Doug Banks. Third is Hubbard hot AC “Mix” WTMX (4.9-4.8-4.9). Then comes the Score at a 4.2. Tied for fifth are iHeart top 40 “Kiss 103.5” WKSC (4.0-3.7-3.9) and hot AC sister WLIT (4.9-3.9-3.9). “93.9 My FM” WLIT is third in middays. Aside from sports, the talk side includes Tribune’s talk WGN (3.8-4.3-3.7, and third in mornings). In the cume category, top 40 “Kiss” (2,180,800) cumes slightly higher than hot AC “Mix” (2,136,800).