Tuesday, August 22, 2017

The Hallmark Channel

The Hallmark Channel is experiencing incredible ratings growth. From the Washington Post...
Ratings are booming. Hallmark was the only non-news channel in the top 15 to see substantial viewership growth last year. In November and December, when Hallmark aired Christmas movies almost nonstop, the channel often ran neck-and-neck with Fox News and ESPN for the title of most-watched TV network on basic cable. Ratings are up another 9 percent so far this year, Nielsen says, and the Christmas movie marathon hasn't even started yet.
What is the reason for this boom? Bill Abbott is the CEO, and he has his own theory. “The environment is undeniably contentious. We are a place you can go and feel good."

Yup, I get it. Bridget and I watched an hour long show on the National Geographic channel last night about the jungles in Columbia. The two nights before that we binge-watched "Fawlty Towers" and "Arrested Development".

We used to watch the news. The news sucks now. It's exhausting. It causes headaches and agita. The news desperately needs a new leading man.