Wednesday, April 11, 2018

Big Changes at Big 95.5

From this morning's Robert Feder column...

The long-anticipated shakeup of iHeartMedia Chicago’s country music station Tuesday didn’t end with the exit of Steve Stewart as program director and midday host. Also out after three years at WEBG 95.5 FM is the morning team of Mason Schreader and Zach “Remy” Hoesly. The lone holdover is Amber “Alabama” Cole, who’ll now host mornings solo. The native of Pinson, Alabama, who joined Big 95.5 as afternoon personality in 2015, had been co-hosting mornings with Mason & Remy since 2016. Incoming as program director and midday host is Lance Houston via iHeartMedia in Boston. From Chicago, Houston will continue to program WBWL in Boston as well. Underperforming ratings were cited for the shakeup. In the latest Nielsen Audio survey, Big 95.5 ranked 25th with a 1.7 percent audience share. It fared no better in the 25-to-54 revenue-generating demo.