Thanks so much to Robert Feder for mentioning my Illinois Entertainer article in his column today. Here is what he wrote...
Rick O’Dell, program director of WRME 87.7-FM, the Weigel Broadcasting soft-rock oldies station known as MeTV FM, offers encouraging words for fans in an interview with Rick Kaempfer in the January issue of Illinois Entertainer. (Here is the link.) “Everyone else is chasing the younger viewer and listener, and if you want them, you’re only going to be able to get a much smaller slice of the pie,” said O’Dell, who’s been a Chicago radio treasure for four decades. “The stations focused on listeners 25-54 are in panic mode as the average age of the radio listener climbs up and up. Still, Weigel Broadcasting, in their radio and television products, is successful in targeting the older viewer and listener. That means we’re not in crisis mode, and we’re putting out a product that overlaps with my own taste and preferences, and we’re filling a niche for people in that age group by giving them music they really have no other place to get.”
