“What did you have for breakfast today?”
This is the first question I asked people who came to be interviewed at WNIJ, the NPR station where I had an author interview program. This always-unexpected query immediately prompted a Proustian reverie starring a bagel, cup of coffee, or bacon and eggs. No madeleines appeared, but even the most nervous guest looked and sounded relaxed after declaiming the morning menu. The result was a recording that was more conversation than Q & A, something that engaged listeners and boosted the confidence of my guest. I hope you have a similar experience when you go on the radio, TV or a podcast to promote your book.