On this day in 1914, William Veeck Jr. was born. His father (Bill Veeck Sr.) was the President of the Chicago Cubs, and Bill Jr. idolized his dad. The elder Veeck was probably the greatest innovator of his time. He was the first man to bring Ladies Day to the big leagues, and was the first to realize how important it was to broadcast the games on the radio (The Cubs were the first team to do so). While other teams were afraid of giving away the product for free--Veeck Sr. saw it for what is was--a free 3 hour commercial for the team and the ballpark.
"With a father who ran a ball club, my boyhood was the kind most kids dream about," Veeck says in his autobiography. It's no wonder that Wrigley Field meant so much to him. Young Bill wasn't only hanging out with famous ballplayers like Wilson, Grover Cleveland Alexander, and Charlie Grimm, he really felt like he was part of the team.
After his father died in 1933, Veeck quit college to work for the Cubs full-time. He eventually rose to the job of Treasurer, but when he wasn't given the job of President a few years later, he moved on (in 1941). His most lasting accomplishment at Wrigley Field is something that still draws fans into the ballpark seventy years later...the ivy on the walls. Veeck was the one that planted the ivy in 1937.
In his final years Veeck re-adopted the Chicago Cubs. He was a frequent sight at Wrigley Field, often found sitting in the bleachers without a shirt. He had owned several different teams in his long baseball career (The Browns, the Sox, the Indians, and the Brewers), but when he could go to any ballpark in the big leagues in any town in America, there was only one ballpark he came to again and again as a fan. He came home to his favorite place; the place of his childhood dreams, Wrigley Field.
