I love Ad Age's headline this morning: "Can the McRib Save Christmas?"
McDonald's usually trots it out in October, but this year they're waiting for December to boost earnings at the end of the year. I'm trying to guess which Christmas song they will use to sell it. I think it will either be: "McRib You a Merry Christmas" or "I'm Dreaming of McRib Christmas."
But that's just a guess.