Thursday, January 24, 2013

Commerce Content

How do you like that term? Commerce Content.

It kind of makes my stomach turn, but Gawker media is using it to make up to 10% of their revenues this year.

What is commerce content? According to Gawker founder Nick Denton: "It's a brand new thing that merges writing and product curation...So commerce content includes everything from posts about the cheapest deal on something our readers need to introducing them to new things they've never seen. It's a new type of service journalism. And yes, we generate revenue when products sell."

Service journalism? There's another great term.

Is this really what it's come to?

I remember one reviewer mocked my "Nascarization" bit from my first novel "$everance" because it was too "over the top". Whatever you say, pal.