In every major technological advance over the past thirty years (pay-TV, VCRs, the internet, DVDs, live streaming, on-demand), one portion of the media industry has always taken the lead. The most recent advance is Google Glasses--devices that contain cameras inside eye-glasses. That same innovative portion of the media industry is once again leading the way in the use of Google Glasses.
Of course, I'm speaking about the porn industry.
You've got to give them credit. The rest of the media biz will never admit it, but the porn people really are technological trailblazers.