How Not To Apologize

Remember the story about the Boston sports talk show host who ripped Erin Andrews? He apologized off the air and was allowed to come back on the air. When he came back on the air, however, he apologized again, before he said this: “If she weighed 15 pounds more she would be a waitress.”

Wah wah.

I wouldn't be suprised if he was a goner now. He's already been suspended, and the station issued this apology: “Kirk Minihane’s statements regarding Erin Andrews were offensive and deplorable. It is clear by the response from our listeners, advertisers, and employees that Kirk’s efforts to apologize and make this right have been insufficient and ambiguous. We want to make it unequivocally clear that his comments were unacceptable and do not reflect Entercom’s values and standards.”

See if you can spot the word in that statement that really led to his suspension. I'll give you a hint, it starts with A. Advertisers were pulling their ads.

The Boston Globe has the full story.