Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, co-host of Minutia Men and Free Kicks, and the writer of "EveryCubEver", "The Living Wills", "$everance," "Father Knows Nothing," "The Radio Producer's Handbook," and "Records Truly Is My Middle Name"
Friday, January 30, 2015
You don't have to admire Katy Perry's music to admire her. The girl is an absolute marketing genius (or has marketing geniuses on staff). She is performing at halftime of the SuperBowl--likely the biggest audience she will ever have--and she's using the opportunity to sell her stuff on YouTube, Twitter, and more.