Judging by the pictures they've chosen to use in this article, that's most of us, sadly. Even those that fit in the "hey I'm over 50--sue me if I'm a tiny bit doughy" category.
The Telegraph has tips to minimize the "ew" factor this summer. I disagree with the first two (Get in the gym three times a week? How do you think I turned out this way? And tanning? I no longer tan, I lobster.) I also disagree with the last one, the "no baseball caps" rule. Sorry pal, until there's an easier way to put sunscreen on my bald spot, the baseball cap stays.