Monday, August 03, 2015

Reviews for BRANDwidth

Kipper McGee's BRANDwidth is available at Eckhartz Press.

This book explains lot about how big broadcasting allowed itself to fall into current straights -- but also ways for smart media operations and others to gain an advantage. I also enjoyed the "translation" for what this means to non-broadcaster businesses which apply to any operation. I am definitely passing this insightful book along to my bosses and friends.
--Jim Denning

Packed with actionable insights. Kipper offers a valuable perspective: putting media disruption into context. A must-read for managers working in media, communications and the performing arts. We can all learn something from Kipper McGee.
--Dave Martin