Tuesday, March 15, 2016

Chicago Radio Ratings

The ratings came out yesterday, and Tom Taylor's NOW column has some of the details...

Chicago – All-news WBBM/WCFS has a bigger lead than it did last month, just by being consistent. It’s a steady 6.8-6.8-6.9. (‘BBM is #1 in every daypart except nights and weekends.) Tied for second are Hubbard’s hot AC “Mix” WTMX (4.2-5.2-5.5) and iHeart’s urban AC “V103” WVAZ (5.8-6.0-5.5). (V103 is #1 on weekends.) Fourth is iHeart’s hot AC/former all-Christmas WLIT (13.9-4.7-4.5). That’s better than the year-ago January-4.5 and February-4.1. And this time WLIT is #2 in middays. From fifth-on-down is where the Chicago PPMs get crowded. There’s iHeart’s urban WGCI (3.5-3.5-3.8), sister top 40 “Kiss 103.5” WKSC (3.4-3.7-3.7) and Tribune’s talk WGN (3.3-4.2-3.6). The sports rivalry is tight, between Disney-owned/ESPN-run all-sports WMVP (1.9-2.3-2.5) and CBS “Score” WSCR (2.0-2.6-2.4). Remember that the Score is taking over the Cubs from sister WBBM – which won’t be splitting up its simulcast with 105.9 during baseball season. The White Sox are moving from the Score to Cumulus talk WLS (1.6-1.8-1.8). It’s a PPM record-tying number for Chicago Public Media’s non-com news/talk WBEZ (2.1-2.4-2.7). And here’s a shout-out for Weigel-LMA’d easy oldies WRME, on the audio of a low power Channel 6 TV signal (1.4-2.2-2.4). Chris Huff consults the historical records and says “The 2.4 is the largest share ever for a TV6 ‘Franken FM’ in any PPM market.” The Windy City’s leading cume station is top 40 “Kiss,” at nearly 2.2 million.

Robert Feder has a more thorough look at the 6+ numbers.