Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, host of Minutia Men, and the writer of "The Living Wills", "$everance," "Just One Bad Century," "Father Knows Nothing," "The Radio Producer's Handbook," and "Records Truly Is My Middle Name"
Tuesday, March 15, 2016
Chicago Radio Ratings
The ratings came out yesterday, and Tom Taylor's NOW column has some of the details...
Chicago – All-news WBBM/WCFS has a bigger lead than it did last month, just by being consistent. It’s a steady 6.8-6.8-6.9. (‘BBM is #1 in every daypart except nights and weekends.) Tied for second are Hubbard’s hot AC “Mix” WTMX (4.2-5.2-5.5) and iHeart’s urban AC “V103” WVAZ (5.8-6.0-5.5). (V103 is #1 on weekends.) Fourth is iHeart’s hot AC/former all-Christmas WLIT (13.9-4.7-4.5). That’s better than the year-ago January-4.5 and February-4.1. And this time WLIT is #2 in middays. From fifth-on-down is where the Chicago PPMs get crowded. There’s iHeart’s urban WGCI (3.5-3.5-3.8), sister top 40 “Kiss 103.5” WKSC (3.4-3.7-3.7) and Tribune’s talk WGN (3.3-4.2-3.6). The sports rivalry is tight, between Disney-owned/ESPN-run all-sports WMVP (1.9-2.3-2.5) and CBS “Score” WSCR (2.0-2.6-2.4). Remember that the Score is taking over the Cubs from sister WBBM – which won’t be splitting up its simulcast with 105.9 during baseball season. The White Sox are moving from the Score to Cumulus talk WLS (1.6-1.8-1.8). It’s a PPM record-tying number for Chicago Public Media’s non-com news/talk WBEZ (2.1-2.4-2.7). And here’s a shout-out for Weigel-LMA’d easy oldies WRME, on the audio of a low power Channel 6 TV signal (1.4-2.2-2.4). Chris Huff consults the historical records and says “The 2.4 is the largest share ever for a TV6 ‘Franken FM’ in any PPM market.” The Windy City’s leading cume station is top 40 “Kiss,” at nearly 2.2 million.