Tuesday, April 12, 2016

Chicago Radio Ratings

From this morning's Tom Taylor column...

Chicago – Another solid book for CBS Radio’s all-news WBBM/WCFS, winning or tying for first in every daypart between 6am and 7pm, and placing second nights and weekends. Total-week, it’s holding 6.9-6.8-6.6. Note that it just passed the Cubs baseball franchise over to all-sports clustermate “Score” WSCR. The Score is flat, early in the season, 2.6-2.4-2.5. Going back to the top of the March-book standings, iHeart’s urban AC “V103” WVAZ is second (6.0-5.5-5.6) and Hubbard’s hot AC “Mix 101.9” WTMX is third (5.2-5.5-4.9). (Its Eric & Kathy morning team is second in their daypart.) Fourth place is a tie between two iHeart stations, top 40 “Kiss” WKSC (3.7-3.7-4.0) and hot AC “93.9 My FM” WLIT (4.7-4.5-4.0). Sixth place is also a two-way tie, between iHeart’s urban WGCI (3.5-3.8-3.8 total week, but #1 at night) and Tribune’s talk WGN (4.2-3.6-3.8). ’GN’s Steve Cochran is third in mornings. Disney-owned/ESPN-run all-sports WMVP (2.3-2.5-2.6) owns a slight edge over the Score (at a 2.5, remember). Cumulus talk WLS (1.8-1.8-2.2) will be the new flagship for the White Sox. The 2.2 is its highest point since February 2014. There’s a country contest between CBS’ “US99.5” WUSN (2.8-2.7-2.4) and iHeart’s “Big” WEBG (a third straight 1.8 share). New PPM record for Chicago Public Media’s non-com news/talk WBEZ (2.4-2.7-2.8). You’d have to call the weekly cume title a dead heat between hot AC “Mix” (2,166,800) and top 40 “Kiss” (1,265,900). Although its AQH share is down (2.2-2.4-1.9), the cume for Weigel-LMA’d easy oldies WRME, on the audio of a low power Channel 6 TV signal, is roughly equal to that of the Score – and higher than WLS.