Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, host of Minutia Men, and the writer of "The Living Wills", "$everance," "Just One Bad Century," "Father Knows Nothing," "The Radio Producer's Handbook," and "Records Truly Is My Middle Name"
Tuesday, April 12, 2016
Chicago Radio Ratings
From this morning's Tom Taylor column...
Chicago – Another solid book for CBS Radio’s all-news WBBM/WCFS, winning or tying for first in every daypart between 6am and 7pm, and placing second nights and weekends. Total-week, it’s holding 6.9-6.8-6.6. Note that it just passed the Cubs baseball franchise over to all-sports clustermate “Score” WSCR. The Score is flat, early in the season, 2.6-2.4-2.5. Going back to the top of the March-book standings, iHeart’s urban AC “V103” WVAZ is second (6.0-5.5-5.6) and Hubbard’s hot AC “Mix 101.9” WTMX is third (5.2-5.5-4.9). (Its Eric & Kathy morning team is second in their daypart.) Fourth place is a tie between two iHeart stations, top 40 “Kiss” WKSC (3.7-3.7-4.0) and hot AC “93.9 My FM” WLIT (4.7-4.5-4.0). Sixth place is also a two-way tie, between iHeart’s urban WGCI (3.5-3.8-3.8 total week, but #1 at night) and Tribune’s talk WGN (4.2-3.6-3.8). ’GN’s Steve Cochran is third in mornings. Disney-owned/ESPN-run all-sports WMVP (2.3-2.5-2.6) owns a slight edge over the Score (at a 2.5, remember). Cumulus talk WLS (1.8-1.8-2.2) will be the new flagship for the White Sox. The 2.2 is its highest point since February 2014. There’s a country contest between CBS’ “US99.5” WUSN (2.8-2.7-2.4) and iHeart’s “Big” WEBG (a third straight 1.8 share). New PPM record for Chicago Public Media’s non-com news/talk WBEZ (2.4-2.7-2.8). You’d have to call the weekly cume title a dead heat between hot AC “Mix” (2,166,800) and top 40 “Kiss” (1,265,900). Although its AQH share is down (2.2-2.4-1.9), the cume for Weigel-LMA’d easy oldies WRME, on the audio of a low power Channel 6 TV signal, is roughly equal to that of the Score – and higher than WLS.