Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, host of Minutia Men, and the writer of "The Living Wills", "$everance," "Just One Bad Century," "Father Knows Nothing," "The Radio Producer's Handbook," and "Records Truly Is My Middle Name"
Thursday, July 07, 2016
Chicago Radio Ratings
From Tom Taylor's NOW column yesterday...
Chicago suddenly has a real horse-race in the country format, with iHeart’s upstart “Big” WEBG (1.8-2.0-2.3) seriously pushing CBS Radio’s incumbent “US 99.5” WUSN (2.8-2.9-2.6). (But imagine what WUSN’s big shares used to look like - these are now both at relatively low levels.) The CBS station retains a sizable cume advantage (about 1.2 million versus about 930,000 for “Big”). But Chicago media savant Robert Feder says that despite having “very limited marketing behind it,” Big won the 25-54 demo. Starting at the top of the standings, CBS all-news WBBM/WCFS drops from first to second (6.5-6.4-5.8), below iHeart’s highly-consistent urban AC “V103” WVAZ (6.1-6.1-6.1). V103 is tied for first in middays and nights, and wins PM drive and weekends. WBBM is still #1 in mornings and tied for first in middays. After those two, it’s Hubbard with hot AC “Mix 101.9” WTMX (4.8-4.9-5.0) and iHeart’s top 40 “Kiss” WKSC (3.7-3.9-4.4). According to Chris Huff, that’s the largest share for Kiss since October ’14. Next is Cubs-boosted “Score” WSCR (3.2-4.2-4.1). It’s a steady month for Tribune’s talk WGN (4.3-3.7-3.6). It holds onto third place in mornings. With the Cubs at the Score and the White Sox at Cumulus talker WLS (2.0-2.2-1.9), Disney-owned/ESPN-run all-sports WMVP loses ground (2.0-1.9-1.4). The Windy City’s most popular station for weekly cume is CHR “Kiss” WKSC (2,375,400).