Wednesday, January 25, 2017

Chicago Radio Ratings

From today's Tom Taylor NOW column...

Chicago gives its own iHeart Christmas station the same reception enjoyed by Lite in New York and KOST in L.A. - #1 status overall and #1 in every daypart. Hot AC WLIT roars (2.9-6.3-13.7). Second (and steady) is CBS Radio’s news WBBM/WCFS (6.5-6.4-6.1). iHeart’s urban AC “V103” WVAZ ranks third (5.7-6.2-5.9, and second nights and weekends). Hubbard’s hot AC “Mix” WTMX feels the usual Christmas effect (5.3-5.4-4.4). Fifth overall is Tribune’s talk WGN (4.0-4.2-3.7, and fourth mornings). Wrong direction for iHeart’s ninth-place urban WGCI, which pulled a 4.3 in the August book, but now tracks 3.5-3.1-2.8. Slow going (and maybe some Christmas effect) for Hubbard’s AC WSHE. It moves 2.6-2.7-2.4, and its syndicated Brooke & Jubal morning show is likewise softer. The glow from the Cubs World Series win fades for CBS sports “Score” WSCR (6.1-2.6-2.2). Disney-owned/ESPN-run WMVP is off (2.9-2.0-1.7). In the country wars, it’s CBS “US 99” WUSN (2.2-2.3-1.9) tied with iHeart’s “Big” WEBG (2.0-2.1-1.9). Post-election fatigue for Cumulus talker WLS? (It’s down 2.2-2.1-1.6). The three-month cume trend for Hot AC/Christmas WLIT – 1.8 million to 2.1 million and now nearly 3.39 million.