From this morning's RAMP Newsletter...
Apple Corps, Ltd. and The Thread Shop, the merchandising division of Sony Music Entertainment, announced a broad partnership to develop new merchandise, licensing, retail and ecommerce opportunities for The Beatles in North America. The Thread Shop will work closely with Apple Corps "to expand The Beatles' brand presence in the U.S. and throughout the region by creating unique apparel, products and collaborations that celebrate the band's indelible cultural and musical legacy and further the reach and impact of its iconography with fans." New Beatles merchandise will be made available across The Thread Shop's network of major retail chains and leading independent retailers. The Thread Shop will also operate The Beatles North America direct-to-consumer commerce site, usastore.thebeatles.com.
The Thread Shop will introduce its first wave of The Beatles merchandise collection with a Beatles holiday pop-up store in New York City from December 11 through December 22 -- perfectly timed for holiday shopping. The pop-up will showcase new apparel designs as well an assortment of licensed Beatles clothing, toys, and other branded products including turntables, a pinball machine, and other cool stuff.
In connection with the agreement between Apple Corps and Sony Music, Joe Marziotto has joined the Thread Shop Team as VP, Licensing & Marketing to continue active Beatles licensing relationships and develop new opportunities for the band in partnership with Apple Corps.
