With over 80 books in our library, this year we're taking some time every week to highlight one of the books on the Eckhartz bookshelf. This week we're featuring the media book Brandwidth: How Big Broadcasting is Missing the Mediamorphosis, written by radio programmer Kipper McGee.
Will broadcasting exist in 2025? How about YOUR brand?
As in the past, rapidly evolving technologies are bound to produce winners and losers. The question: WHO will they be?
In BrandWIDTH: How Big Broadcasting is Missing the MEDIAmorphosis, veteran broadcaster and new media pioneer Kipper McGee explores why the top broadcast players are facing financial Armageddon and what unencumbered brands (whether broadcast groups, stations, talent or any business) can learn from their mistakes.
The writing has been on the web for decades. Now Kipper reveals common traits of the biggest failures and offers powerful takeaways for ANY brand planning to thrive in the ever-changing digital world order. And he does it with the help of a talented artist named Jessica Hagy.
The illustrations in the book are Jessica Hagy’s. She is an artist and writer best known for her Webby award-winning blog, Indexed (www.thisisindexed.com). A fixture in the creative online space, Jessica has been prolifically illustrating, consulting, and speaking to international media and events since 2006. Her work has been described as “deceptively simple,” “undeniably brilliant,” and “our favorite reason for the Internet to exist.” Her style of visual storytelling allows readers to draw their own conclusions and to actively participate in each narrative. Her images don’t always tell us what to think; quite often, they elegantly offer us ideas to think about.” She mixes data (both quantitative and qualitative) with humor, insight, and simple visuals to make even the most complex concepts immediately accessible and relevant. Her commissioned work frequently appears in various web formats, galleries, books, magazines, newspapers, television outlets, and advertising campaigns. She lives and works in Seattle, Washington.
