Tuesday, May 10, 2016

Chicago Radio Ratings

From this morning's Tom Taylor column...

Chicago Cubs fans are finding the new radio flagship, “Score” WSCR (2.4-2.5-3.2). In the off-season, CBS exercised its option to transfer the Cubs from all-news WBBM to the all-sports Score, and the Score is now tied with classic hits sibling WJMK (3.2-3.2-3.2) in ninth place. Up-top there’s the no-longer-split-up all-news simulcast of WBBM/WCFS (6.9-6.6-6.5). It wins mornings and middays and runs second in PM drive. Second overall (and winning PM drive) is iHeart’s urban AC “V103” WVAZ (5.5-5.6-6.1), followed by Hubbard hot AC “Mix 101.9” WTMX (5.5-4.9-4.8) and Tribune’s talk WGN (3.6-3.8-4.3). There’s a fifth-place tie between two iHeart properties, hot AC “93.9 My FM” WLIT (4.5-4.0-3.9) and urban WGCI (3.8-3.8-3.9). Ratings historian Chris Huff tells this NOW Newsletter “The 3.9 share is ’GCI’s best since the Holiday book of 2014,” over two years ago. Climbing again is Hubbard’s classic hits “Drive” WDRV (3.2-3.2-3.4, up from a 2.6 share in January). Cumulus classic hits WLS-FM breaks a 3-share (2.9-2.9-3.1). CBS Radio’s adult alternative WXRT may have just lost signature programmer Norm Winer, but his baby gains altitude (2.6-2.6-3.0). The country matchup is “US 99.5” WUSN (CBS, 2.7-2.4-2.8) versus iHeart’s newer “Big” WEBG with a clothesline of four 1.8 shares. Despite White Sox play-by-play, Cumulus talker WLS stays in its range (1.8-2.2-2.0). iHeart CHR “Kiss 103.5” WKSC ranks #7 in AQH share (3.7-4.0-3.7) – but first in cume (2,124,100).