Sometimes I see a story about radio that just makes me smile. This one in Inside Radio this morning did it for me...
PDs: Talk must evolve to reverse aging demos. News/talk remains radio’s second most listened to format with a highly educated, high-income audience. But new Arbitron data shows the format’s mostly white male audience is getting older — and smaller. For radio’s top-billing talk station, the answer is going beyond politics.
Emphasis added by me. I can only say: Amen.
