Tuesday, May 28, 2013

Arbitron Sues



Arbitron has always closely guarded it's data, and with good reason. After all, that's what they sell. If radio stations want to use that data to sell advertising, they have to pay Arbitron for the privilege.

The problem is that Arbitron charges a LOT of money for that right, and some radio companies don't want to pay it. Saga just found out what happens when you don't.

Arbitron is suing them.