Tuesday, August 20, 2013
Have you ever thought to yourself, "Hmmm. Maybe I'll go to a movie", before looking at the listings and seeing there isn't a single movie you'd like to see?
There's a reason for that. Hollywood has adopted a new philosophy over the past couple of years called the "tentpole strategy". That is, they make fewer films, but the ones they make are all high risk, high reward money gambles costing over $100 million.
This summer eight of those tentpoles didn't make back their money.