So you’d think that the big networks would be embracing YouTube in a big way. But if you look at the top TV-network-affiliated YouTube channels, the big four broadcasters barely register. Only Fox cracks the top five (excluding news), at least according to the analytics firm OpenSlate, which scores YouTube channels on a variety of factors, including consistency of viewership, influence, social interactions and sharing. (Fox-parent 21st Century Fox and Wall Street Journal-owner News Corp were part of the same company until last year.)
Instead, the rankings of TV-related YouTube channels are dominated by cable. At the top is Comedy Central–which is ironic, given that it’s parent company, Viacom , was until recently involved in a prolonged lawsuit with YouTube-owner Google . That ranking speaks to the popularity of Comedy Central hosts Jon Stewart and soon-to-depart Stephen Colbert, and the obvious fact that comedy videos play well on the Web.
What the article doesn't say is that kitten videos also have better numbers than Comedy Central. It's all relative.
