"Tuition costs have risen faster than at a number of our peer (institutions) over the last decade," said Christophe Pierre, U. of I.'s vice president for academic affairs. "We are concerned that we are losing Illinois applicants, even though they would prefer to attend. They accept offers for a lower-cost education at out-of-state universities."
I'm an alum and my own son (who could have gotten in) never even considered going there.