Home Depot is Radio's #1 Advertiser

From this morning's Tom Taylor NOW column...

The national home fix-it chain bought a grand total of 2,316,016 spots on national radio last year, per the year-end tally from Media Monitors. That’s well ahead of the second-largest user of paid radio spots, GEICO, at 1,872,660 spots. (iHeart shows in the #2 spot, but those are non-revenue spots promoting the iHeart app and various events.) #4 is McDonalds, at 1,381,907 spots for the year. #5 is the Walgreens national drugstore chain at 1,261,860. The rest of the top ten – AutoZone (1,042,736). The federal government’s Department of Health & Human Services (871,099). National retailer Macy’s (866,300). O’Reilly Auto Parts, the second of two national auto parts chains in the top ten, at 855,262. And the TrueCar consumer information site at 805,498. The second ten shows four wireless companies – MetroPCS (#14), Boost Mobile (#15), Verizon Wireless (#16) and AT&T Wireless (#19).