Tuesday, July 28, 2015
BRANDwidth now available at Eckhartz Press & Amazon
Kipper McGee put a lot of time and energy into writing this wonderful book, and that hard work has been rewarded with the official release of “BRANDwidth”. Kipper got the first copies of his book today, and the following press release has been dispersed. Congratulations to Kipper, and suffice it to say, BRANDwidth is available right here at Eckhartz Press…
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For Immediate Release
Broadcasting veteran and New Media expert releases groundbreaking book via Eckhartz Press
Will broadcasting exist in 2025? How about YOUR brand?
Rapidly evolving technologies are bound to produce winners and losers. The question: WHO will they be?
In BrandWIDTH: How Big Broadcasting is Missing the MEDIAmorphosis, veteran broadcaster and new media pioneer Kipper McGee explores why the top broadcast players are facing financial Armageddon and what unencumbered brands (whether broadcast groups, stations, talent or any business) can learn from their mistakes.
Kipper McGee is an RAB Certified Digital Marketing Consultant, whose client list ranges from Fortune 500 companies like Nokia and Delta Airlines, to internet startups, broadcast networks, groups and stations. Since 2013 he has also been involved in talent management and representation. Kipper has managed and programmed such legendary, successful and award-winning radio stations as WLS/Chicago, WDBO/Orlando , KTRS/St. Louis. WMIL/Milwaukee and KBEST95/San Diego. Now as Chief Brandwidth Strategist at Kipper McGee LLC, he is a frequent speaker, panelist and presenter at national broadcast conventions and numerous group and corporate meetings. His comments, columns and articles have been published in America’s leading trade publications. He is based in Milwaukee, Wisconsin.
Kipper’s marketing and media tips are accompanied by illustrations from artist/writer Jessica Hagy, known for her Webby-award winning blog (www.thisisindexed.com)
The trade paperback of “BRANDwith” is available at www.eckhartzpress.com. The e-book is available at amazon. To arrange a book signing or interview with the author, contact Eckhartz Press co-publishers, Rick Kaempfer or David Stern.