Brandwidth

Eckhartz Press author Kipper McGee gets a nice write up in Tom Taylor's NOW column today...

“Tips, tools and trade-craft secrets” about radio in a new 15-minute weekly podcast from “recovering radio programmer and manager” Kipper McGee (ex-WLS Chicago, for instance), and manager/consultant David Martin. The “Brandwidth on Demand” name derives from Kipper’s book “Brandwidth: How Big Broadcasting is Missing the Mediamorphosis.” Early guests on the podcast include Seattle’s B.J. Shea, consultant Tracy Johnson, consultant/futurist John Parikhal, “Digital Goddess” and self-syndicated host Kim Komando, and Founder/CEO Daniel Anstandig of Futuri Media. Free subscription to “Brandwidth on Demand” with a text to 44222 and the word “REBOOT.”