Guaranteed Rate Park?

So many things wrong with this. The logo has a downward pointing arrow. The name is a mouthful and not easily shortenable. And it sounds ridiculous. Maybe they'll call it the "G-Spot" or "Gee Whiz Park" or...got another one?

Guaranteed Rate and the #WhiteSox announce new ballpark naming rights partnership for 'Guaranteed Rate Field': pic.twitter.com/n1hbdN70uL

— Chicago White Sox (@whitesox) August 24, 2016