He went by the name "Crazy Ray" on the radio, and Crazy Ray was a self-proclaimed racist and woman hater. He worked at 100.7 WRXQ-FM in Coal City and seemingly wasn't in trouble at his radio station, despite his "character" talking like that on the radio.
It wasn't until a CNBC show came to profile his day job, and broadcast some of Ray's views nationwide that his station got rid of him. It also cost him his day job.
You can read the story here, and see the promo of the show "The Profit".