Chicago Radio Synergy

Chicago radio is leading the way again with another 40-station radio advertising gambit. From Tom Taylor's NOW column...

Today at 4:29 Chicago time, another market-wide roadblock by the Radio Broadcasters of Chicagoland. This time it’s a one-minute interview with a very happy radio user of more than 30 years. Roy Spencer’s the owner of Perma-Seal Basement Systems (think severe Chicago Winters and then the Spring thaw). He’ll be heard across more than 40 Chicago-area stations in a coordinated pro-radio campaign. Matt Scarano chairs the RBC Committee of the Illinois Broadcasters Association, and he says “Perma-Seal is a terrific partner of the Chicago radio industry.” Last year the Chicagoland group did something similar with leaders of local auto dealer groups and also the CEO of Wintrust Financial. RBC also did roadblock fundraisers for the American Red Cross – and a 30-minute live “Radio Town Hall” with Chicago Mayor Rahm Emanuel. For those in other markets – these events cost very little money to produce and always seem to generate attention. Dennis Lyle is president/CEO of the IBA.