Friday, February 08, 2013

NYT Junior

The New York Times is the granddaddy of the news business, the paragon of journalistic virtue, the paper that famously prints all the news that is fit to print. And now, they are considering printing something called NYT Junior for youngsters.

Of course, the New York Times' definition of youngsters may not be exactly the same as your definition: "A Times source says NYT Junior would be targeted not at very young readers but at college students and twenty-somethings. The idea would be to offer them a limited-content version at a price point calibrated to a just-starting-out-in-life budget."

I have a funny feeling 20-somethings might be slightly insulted by being pitched a product with "Junior" in the title, but what do I know?

Actually, I'll tell what I know: If this paper doesn't include the latest drink specials, it's not going to fly.