It may have started a whole new advertising trend.
I've begun to watch my twitter feed during big events to see how people are reacting, and I'm certainly not alone. There are millions doing the same thing. It's really a great way to supplement the event, believe it or not. There were tons of hilarious comments during the Super Bowl blackout. The best tweets were re-tweeted thousands of times. The Oreo tweet was retweeted more than 15,000 times.
And the price was right.
