Thursday, February 02, 2017

Not Quite Sure I Understand This

From Tom Taylor's NOW column this morning...

CBS Radio-Chicago has a new “Culinary Kitchen.” No, none of the CBS-owned stations features a cooking show. But Chicago’s certainly a food town. Market manager Tim Pohlman tells the Chicago Business Journal “The Culinary Kitchen is another great example of the forward thinking and creativity we offer to satisfy the tastes of discerning locals in this ever-evolving market.” He got help from Andrew Kaplan, who works with the Rachael Ray brand, in terms of designing the kitchen – which has complete audio/TV capabilities. It’s near the cluster’s performance studio (officially, “the Blue Cross Blue Shield performance space”). And events & strategy manager Dina Sayyed imagines musicians might want to fool around in the kitchen. First event is next Monday, featuring Food Network personality Jeff Mauro (a Chicagoan) doing a cooking demonstration at lunchtime. Can CBS make some additional revenue off the Culinary Kitchen? If they keep promoting it, it could at least add some sizzle to the local brands.

Do you understand this? I'm not quite sure I get it.