Musings, observations, and written works from the publisher of Eckhartz Press, the media critic for the Illinois Entertainer, host of Minutia Men, and the writer of "The Living Wills", "$everance," "Just One Bad Century," "Father Knows Nothing," "The Radio Producer's Handbook," and "Records Truly Is My Middle Name"
Friday, April 28, 2017
Already Getting Mileage Out of Culinary Kitchen
As soon as I heard about this CBS Radio Culinary Kitchen idea, I knew it would be a home run. It's just some great out of the box thinking, and it's already starting to pay off. From this morning's RAMP Newsletter...
WUSN (US99)/Chicago hosted Gwendolyn Records recording artist (and Food Network star) Trisha Yearwood for a cooking demonstration inside the CBS Radio Culinary Kitchen. In a triumph of fortuitous timing, Yearwood's visit just happened to coincide with her newly announced partnership with Williams-Sonoma. The demo was hosted by midday personality Drew Walker in front of a live studio audience. From her new Trisha's Kitchen" line, Yearwood whipped up some "unfried chicken" using her Unfried Chicken Seasoning Kit, washed down with "Summer In A Cup," her family's signature cocktail. "We are beyond excited that the extremely talented Trisha Yearwood paid a visit to our CBS Radio Culinary Kitchen," said US99 APD/MD Marci Braun (pictured, left, with Yearwood and Mandy McCormack of Pearl Records). "She has truly become a food and lifestyle maven and we were very honored to have her give our audience a first look at some items from her new line." The Williams-Sonoma/Trisha's Kitchen line is available online now and will be available at all Williams-Sonoma retail locations in the U.S. starting May 19. The video of Yearwood's demo available on-demand at culinarykitchenchicago.com.