Monday, September 10, 2012

Hashtag Backfire

Here's the headline: Republicans’ #areyoubetteroff Hashtag Backfires when Twitter Responds ‘Yes’

Whoops.

Here's the money paragraph from the Media Bistro article...

"#areyoubetteroff was combined with the word “yes” more than 1,800 times in its first 24 hours, while it was only paired with “no” around 600 times during the same time period. Since then, the yes/no ratio has been an embarrassing 5 to 1. To make matters worse for the Romney campaign, their problem child of a hashtag has already spawned rebuttal hashtags like #iambetteroff and #betteroff."

To be fair, I think it's important to point out that the Twitterverse is not exactly the go-to location for typical Republican voters.