Friday, April 08, 2016

I Wonder Why They're Switching

From this morning's Tom Taylor NOW column...

The average user of AM/FM in the car switches the station at least 22 times per commute.” So says a new Edison Research study titled “Hacking the Commuter Code.” That’s compared to much less switching – about 9.3 times per commute – for those entertaining themselves with non-AM/FM audio sources. Edison’s based in commute-prone central New Jersey, which may’ve helped inspire this national study of 1,117 adults employed full-time or part-time, who commute to work at least 20 minutes in vehicles they drive themselves, and who “listen to any type of audio.” Edison identifies “three discrete groups – The Restless (the 21% who constantly switch). The Seekers (the 52% who switch occasionally). And The Keepers (the 27% who mostly stick with one choice).” Why do people punch around? One reason, certainly, is commercials. Others factors are “age, the type of content being consumed, and access to streaming or satellite radio, or integrated multi-media systems.”

Let's face it, radio. It's the commercials, not the integrated multi-media systems.