Friday, June 03, 2016


The Tribune Publishing Company made an announcement yesterday. They are changing their name. The new name is tronc. (with a small t). It's a sort of acronym for tribune content online. Not making that up. Here's the press release.

Also, they aren't a publishing company anymore. They are a "a content curation and monetization company focused on creating and distributing premium, verified content across all channels." Just rolls off the tongue, doesn't it?

tronc sounds like the noise you hear when someone farts. It sounds like the sound-effect they use in newscasts to cover up someone swearing. It's the sound you hear when someone blows their nose.

Let me use it in a sentence...

"Hey junior, pull my finger. (tronc). He he."

"Asked for a comment, the suspect screamed...'mind your own business you mother (tronc)'. Charles and Cynthia, back to you."

"Ah choo. Oh dear. Do you have a tissue? Thanks. (tronc)."