Friday, February 10, 2017

He's Baaack!

It's hard to believe that it took this long for someone to hire him, but Greg Solk, former program director at the Loop and VP/Programming for Bonneville & Hubbard broadcasting (and creator of the Drive's format), is coming back to the programming chair in his hometown.

He has been signed to program both WXRT and K-Hits (WJMK).

Just last week CBS announced that Todd Cavanah would be programming all the music stations for CBS--which did seem like too big of a job for any one man. This is definitely a step in the right direction for a company about to be swallowed by another (Entercom).

For those who worry that Greg's personality might be a little too strong for entrenched lineups like the one they have at WXRT, they needn't worry. First of all, the folks at WXRT already know what it's like to work for a strong personality (Norm Winer). Secondly, Greg comes in with a crucial attribute that should garner instant respect there. He really knows the music. He always kept an ear on WXRT--he programmed against them for many years. He also knows the Classic hits format (WJMK), obviously, after his many years in the world of classic rock. In addition to the nuts and bolts of those formats, he won't have a hard time adjusting to a new corporate culture because he has navigated new corporate waters several times already.

I may be a little biased because I worked for Greg (twice), but I think this could be a good fit. He's smart enough not to mess with things that are working (note that he didn't meddle with the Eric and Kathy show when he came over to the Mix), and he has a pretty good nose for when things aren't working.

At the very least, it should be interesting.